Sales & Marketing
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Marketing in the New Normal: 5 Effective Strategies for 2021
To get ready for 2021, we’ve listed the most powerful ways your business can attract a bigger audience in the new year.
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6 Last-Minute Halloween Marketing Ideas
Looking to give your Halloween marketing a last-minute push? Celebrate safely and drive sales with these 6 ideas.
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How to Build a Brand on Instagram for Your Small Business in 2021
Your Instagram shouldn't be an afterthought. We've listed 11 ways to turn those little squares into a thriving branding and sales tool.
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We Changed Our App Icons. Here's Why
Our app icons are sporting a new look. Find out why we parted ways with our old designs and how you can create a powerful visual identity for your business.
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7 Free Printable Social Distancing Signs for Small Businesses
As the weather cools down, it's important to continue to keep your customers safe and up-to-date on your operations. Download and print these signs to display in your windows and entrance.
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Email Marketing Matters: 5 Tips for Success
While many modern retailers have become increasingly comfortable and confident utilizing Social Media, it's still amazing how many shy away from the use of email to communicate with customers. This article shares 5 Tips for Success.
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How to Build Your Restaurant’s Brand: A 9-Step Guide
A strong brand is good for business. Learn how to make your restaurant stand out from the pack.
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Last Minute Small Business Saturday Ideas
Make the most of the busiest shopping weekend of the year with these Small Business Saturday marketing and selling tips.
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How Can You Promote Your Pop Up Shop? A 5-Part Marketing Strategy
Unless you’re opening a pop-up in the middle of Times Square, you will probably need a plan to drive foot traffic to your experience
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Customer Retention Strategies For Restaurants That Actually Work
Turn your restaurant customers into regulars with these proven strategies.
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Retail Therapy: How To Increase Sales Per Square Foot
One simple math formula is incredibly illuminating. Learn how to calculate and grow your sales per square foot.
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How to Sell Gift Cards in Your Store
There's no doubt that gift cards drive holiday sales, but you can't expect them to sell themselves. Check out this post for tips on getting started.
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5 Grand Opening Ideas For Restaurants That Work
Launch your new restaurant with a memorable, press-worthy grand opening. Our simple yet effective ideas show you how.
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Proven Ways To Close a Sale in Retail
Boost profits at your store by learning how to close a sale in retail. Use proven tactics backed by science to succeed.
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How Customer Data Increases Sales: Market Like a Pro
In this post, learn how you can leverage customer data to grow sales, encourage repeat business, and increase your customers' lifetime value.
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5 Marketing Tactics to Manage Seasonal Highs and Lows
Learn how to navigate your slow season and take advantage of your busy season with these easy-to-execute marketing tactics.
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The 10 Best Small Business Sales Tools of 2019
Need help picking the best tools to grow your small business' sales revenue? In this post, we list our top 10 favorites for 2019.
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Using Financing to Add Some Size to Your Small Business
Small business growth often requires funding outside sources. Learn about financing options, how to apply, and how to increase your chance of getting approved.
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15 Proven Ways to Create Your Retail Growth Strategy
Do you want to grow your retail business, but aren't sure how to start? In this post, we give you 15 proven tips and tactics to help you build out your strategy.
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7 Easy Ways to Improve Your Retail Shopping Experience
Learn the ins and outs of improving your retail shopping experience so you can increase sales and build a loyal customer base.
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9 Ways to Unify your Digital and Retail Marketing Strategy
Thriving in today’s competitive market requires a unified retail marketing strategy. Here’s how to make it happen. Here are a few expert tips to make it happen.
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How to Boost Restaurant Traffic Without Discounts
Learn how to drive more traffic to your restaurant without relying on profit-stealing discounts, coupon, and sales.
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How to Analyze Sales Trends and Grow Strategically
Learn the ins and outs of analyzing sales trends so your business can leverage them to grow strategically and efficiently.
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Everything You Need to Know About Gift Card Programs for Retailers
Learn everything you need to know about selling gift cards in your retail store, including how to choose a program and marketing strategies for growing gift card sales.
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What Makes a Good Restaurant Atmosphere? The Basics
The atmosphere and concept of a restaurant are one of the most important ways that restaurant owners can attract customers. Learn what makes a good restaurant concept and how to develop it.
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The Simple Guide on Increasing Restaurant Sales
Need help increasing restaurant sales? Use different marketing techniques to get new customers. Train your staff to sell more to existing customers. Try these easy tips for a restaurant manager.
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Use Your Site to Support In-Store Sales this Holiday Season
Learn how to use your website to increase in-store sales this holiday season through local SEO, targeted promotions, and word-of-mouth marketing.
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13 Tips for Marketing Your Restaurant Business
In this post, we give you 13 practical tips that you can use to market your restaurant, acquire new customers, and grow your business.
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How to Keep Your Email Subscribers Engaged This Holiday Season
The holidays are just around the corner and there's no better way to drive sales than with compelling and targeted email marketing campaigns. Keep reading to get tips for doing just that.
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Retail Marketing Strategy: Your Key to Staying Competitive
Want to attract and keep more customers? This step-by-step plan for developing a retail marketing strategy can help you skyrocket your growing retail business.
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Get Visual: How to Merchandise Your Store
In this post, learn how to use retail merchandising and visual merchandising techniques to attract shoppers and persuade them to buy from you.
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Expert Tips On How to Make a Profitable Restaurant Menu
How to create a restaurant menu that brings in more profits and keeps customers coming back for more.
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How To Attract More Restaurant Customers On the Cheap
Learn how to attract more customers to your restaurant without breaking the bank. Here are 11 ways keep loyal customers and attract new ones.
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5 Inexpensive Ways to Maximize Retail Sales for the Holidays
As a small retailer with an even smaller budget, getting in front of the same customers that big brands are targeting is tough. Maximize sales with 5 easy tips.
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How to Run a Successful Gift Card Program
The gift card industry is expected to reach $160 billion by the year 2018. Learn how to increase revenue and customer loyalty with a gift card program.
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3 Tips for Smarter Brand Management in Small Business
Consumers won’t purchase products or services from businesses they don’t trust. Build and manage your small business brand with 3 expert tips from Glassdoor.
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9 of the Best Promotion Ideas for Retail Stores
Brick-and-mortar stores who know how to promote themselves can garner large followings. Here are 9 promotional ideas for retail stores to help get you started.
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Collecting Sales Tax online? Here’s What You Need to Know.
Most states in the U.S. collect sales tax on online purchases. Prevent unnecessary paperwork and audits with this useful guide on collecting sales tax online.
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How to Increase Sales in Retail — The Ultimate Guide
Learning how to increase sales in retail doesn’t have to be difficult. Follow our ultimate guide to jump start your sales and boost your revenue.
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Exploring the Advantages and Disadvantages of Ecommerce
Not sure if selling online is right for your business? Here’s a comprehensive list of the advantages and disadvantages of ecommerce.
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The Comprehensive Guide to Local Store Marketing
In this comprehensive guide, small business technology expert Ramon Ray offers a few ideas for building customer loyalty and mastering local store marketing.
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5 Pinterest Tips for Small Business Retailers
For many retailers, Pinterest is unfamiliar territory. Here are 5 Pinterest tips for small business to help you up your sales and conquer the platform.
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Social Media Marketing for Toy Retailers
Looking to increase your brand awareness for your toy store? Social media marketing has proven success for many toy retailers. Here’s how to get started.
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How to Improve Retail Sales | The Paradox of Choice
When it comes to your customers:More is less and less is more. Learn how to improve sales in your small business by reinforcing the paradox of choice.
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5 Social Media Tips for Small Business Success
Small business, social media and retail, a better match has never been made. But how do you leverage social media to up your retail sales? We explain here!
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4 Stages of the Customer Buying Cycle, Explained
Interested in learning about the customer buying cycle and how to harness its power to increase sales in your brick and mortar business? Here’s how.
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Your Sales-Driven Little Helper This Holiday Season
Don’t miss out on holiday sales. Instead, learn how to increase revenue by leveraging your Point of Sale (POS) data.
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Small Business Marketing Tips that Slaughter the Competition
Leave the competition in the dust with these simple small business marketing tips stolen from the big guys.
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3 Ways Small Merchants Can Use Pinterest to Increase Sales
Pinterest now has buyable pins, making the social network a no-brainer for small business owners. Here are a few clever tips to help boost your sales.
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Increase Your Email Address Collection at the Point of Sale
Point of sale email address collection is a game changer for small merchants. But before you dive in, here are a few best practices to keep in mind.
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How to Integrate Email Marketing Software with Your POS
Want to grow your business? Marry email marketing software with your POS system using three simple tricks. You’ll see a boost in your business, guaranteed!
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Creative Marketing Ideas to Skyrocket Your Summer Sales
Don’t let summer put a damper on your business. Here are 4 creative marketing ideas that will show you how to take advantage of local summer events and more!
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SEM Tips for Small Businesses: What You Need to Know
Small business SEM can drastically improve your marketing efforts. Learn the basics with a few of our favorite tips and tricks.
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Five Ways to Market Your Small Business More Effectively
Small business marketing is both effective and necessary. Here are five ways to market and promote your small business more effectively.
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5 Ways to Build Your Online Presence and Increase Sales in the Process
If you're not building your online presence, you're missing out on a huge sales opportunity. Here are 5 quick tips for being found online more.
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5 Ways to Make Your Small Business Social Media Strategy More Effective
As social media becomes an increasingly important part of small business strategy, Counter Culture offers 5 tips for optimizing your social media pages.
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5 Tips For Using Online Marketing To Build Lasting Customer Relationships
Marketing executive at Signpost, Jacco de Bruijn shares his tips on how to use digital marketing to build strong relationships and keep your customers.
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10 Store Design Ideas That Save Money and Boost Sales
10 simple store design ideas that improve your bottom line and your customers’ shopping experience on a tight budget.
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6 Things to Know About Your Small Business and Facebook
Small business and Facebook are like PB and and J — you can’t have one without the other. Here are 6 tips you need to know to be smart about your Facebook page.
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Need More Customers? Here's How To Do Small Business Marketing On a Shoestring Budget
Looking to attract new customers? Here are some small business marketing tactics that you can use to drive new business on a tight budget.
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Retail Guide to SoLoMo – Social, Local & Mobile Marketing
LocalVox Co-Founder, Trevor Sumner shares some thoughts on what the emphasis on Social, Local, and Mobile means for small business retailers
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A Guide to Choosing the Right Website Creation Platform
Building a website has never been easier. Counter Culture pulled together a list of Website Building Platforms that you can use to save you time and money.
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Small Business and Social Media: Just Because You Built It Doesn’t Mean They’ll Come
Successful social media marketing requires more than just effort. Here are 3 common small business mistakes and how to avoid them.
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Facebook for Small Business: The Cautionary Tale of The Disappearing Reach
Are you using Facebook for you Small Business? Learn about recent changes and how is it going to impact your small business marketing.
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Email Marketing Matters: Why Retailers Need to Think about Email
A great email marketing program can establish your brand, increase repeat business, drive revenue, and foster loyalty. Here are 5 things you need to know.
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Why Brick-and-Mortar Businesses Should Have an Online Presence
It’s no longer possible for brick-and-mortar businesses to succeed without engaging in online marketing. Guest Blogger Megan shares tips for small business success.