ShopKeep Accentuates its Marketing Insights Feature with MailChimp Integration

Small business technology provider continues to help independent merchants succeed with add-ons for improved business management

NEW YORK (December 22, 2014) – ShopKeep, the cloud-based technology provider trusted by more than 10,000 independent business owners to manage retail shops and restaurants with iPads, today announced its integration with MailChimp, the email marketing platform. This integration allows ShopKeep merchants to engage with their most loyal customers through customized email messages based on insights into their purchase behavior. With this new customer relationship marketing feature, ShopKeep users can now synchronize their customer lists with MailChimp to easily execute email marketing campaigns directly from data within the ShopKeep system.

“MailChimp is a company that shares our passion for helping small businesses succeed, and through our partnership, we are excited to bring our customers additional marketing capabilities directly through the ShopKeep platform,” said Drew Schwartz, VP of Product at ShopKeep. “Growing businesses need one seamless system that runs the entire store, and for an independent retailer or a restaurant, that is the point-of-sale system. With this integration and ShopKeep’s flexible platform, our customers can automate their email marketing campaigns, send updates and reminders and really get the most out of their POS system.”

ShopKeep merchants own the customer data they collect, and they can use ShopKeep’s marketing insights feature to manage that information and track their customer acquisition efforts. Additionally, they can use marketing insights to view opportunities for additional engagement by analyzing the number of email receipts sent, view the percentage of their customers who are engaging with them via social media and determine which social platforms to leverage for additional outreach. And with MailChimp integration, business owners who use ShopKeep can reach out to their frequent customers and re-engage latent ones with customized messages.

ShopKeep’s comprehensive point of sale system provides a full suite of applications for inventory management, customer tracking, employee management and detailed reporting and analytics. In addition to MailChimp, ShopKeep customers can add on other services, such as QuickBooks, PayPal, AppCard and the ShopKeep gift card so that they can run their businesses even more effectively.

To learn more about ShopKeep’s MailChimp integration, visit /mailchimp.

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ABOUT SHOPKEEP

Everything ShopKeep does is about supporting small and independent businesses. Founded by a successful small business owner who had a point of sale system that was not meeting his needs, ShopKeep provides an intuitive, secure, iPad-based point-of-sale system. ShopKeep empowers small business owners  to run smarter businesses by optimizing staffing, regulating inventory and accessing sales reports and customer information on one seamless, cloud-based platform. ShopKeep has already helped more than 10,000 business owners in the United States and Canada set-up their registers in minutes, accept cash and credit cards with their choice of processor, view real-time sales on their smartphone and easily track inventory and staff. Most importantly, ShopKeep’s award-winning customer care team is available to help 24/7 and provide a robust support network for small business owners. ShopKeep was founded in 2008 and is headquartered in New York. Follow @ShopKeep on Twitter, join the discussion on the ShopKeep blog or visit www.shopkeep.com to learn more.