With the world of traditional marketing and advertising increasingly crowded and competitive, businesses need to do more to stand out and add value for customers. That means trading splashy campaigns for more modest, but useful, means of sharing information. Content marketing is especially effective because it allows you to gain trust and forge deeper relationships with your customers, making you the business they think of when considering purchasing your products. Our very own Content Manager Paul Nugent has put together this compelling guide that will teach you:
- Why content marketing matters
- What content marketing means for small businesses
- The difference between great content and not-so-great content
- Seven rules for creating great content
- The four core benefits of content marketing
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