ShopKeep Appoints New Chief Marketing Officer to Accelerate Customer Acquisition
— Former Web.com and American Express executive Andrew Gorrin to lead marketing for the rapidly growing ShopKeep
NEW YORK – September 18, 2015 – ShopKeep, the cloud-based technology and business management solution for more than 20,000 small businesses, today announced the appointment of Andrew Gorrin as the company’s new Chief Marketing Officer, effective September 21st. Reporting to President and CEO Norm Merritt, Gorrin will guide ShopKeep’s merchant acquisition strategy and determine its brand positioning in his role leading company’s marketing and communications departments.
Gorrin started his career with Brodeur Worldwide and then spent five years with American Express in senior positions focused on customer engagement and acquisition for its small business division, OPEN. He was also a Senior Manager at Dove Consulting, where he led client engagements focused on the retail financial service sector. Most recently, Gorrin served as Senior Vice President of Marketing for Web.com, leading the company’s customer acquisition strategy, its cross-sell and upsell programs, its inside sales team and managing the product portfolio for its custom website and social media product lines.
“We’re building something really special here at ShopKeep with an incredible team that is committed to taking back Main Street,” said Merritt, who has led the company for 1.5 years now. “Andrew is passionate about the small business industry, and brings tremendous expertise in growing brands within the retail and fintech sectors that will usher ShopKeep into a new chapter as we scale.”
“I’ve been working in roles advocating for small businesses for more than 13 years, and I’m extremely excited to join the experienced leadership team at ShopKeep, as the company continues to grow,” said Gorrin. “ShopKeep’s zeal for independent merchants is palpable, and that’s why it has such a great reputation in the industry.”
Gorrin’s appointment reflects yet another addition of veteran talent for the ShopKeep leadership team and underscores the company’s accelerated momentum. In the last three months, the company has brought on a CFO, raised $60M in funding, launched aggressive plans for international expansion and announced partnerships with industry leaders including Heartland, Transnational and MasterCard.
About ShopKeep
Everything ShopKeep does is about supporting growing and independent businesses. Founded by a successful business owner who had a point of sale system that was not meeting his needs, ShopKeep provides an intuitive, secure, iPad-based point-of-sale system. ShopKeep empowers growing business owners to run smarter businesses by optimizing staffing, regulating inventory and accessing sales reports and customer information on one seamless, cloud-based platform. ShopKeep already has more than 20,000 storefronts in the United States and Canada. Business owners can set-up their registers in minutes, accept cash and credit cards with their choice of processor, view real-time sales on their smartphone and easily track inventory and staff. Most importantly, ShopKeep’s award-winning customer care team is available to help 24/7 and provide a robust support network for growing business owners. ShopKeep was founded in 2008 and is headquartered in New York. Follow @ShopKeep on Twitter, join the discussion on the ShopKeep blog or visit www.shopkeep.com to learn more.
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