According to data from Baynote and Shop.org, personalization can drive more retail conversions. Using personalized recommendations retailers saw a 355% conversion increase. Other interesting findings included:

• 35% apparel orders influenced by recommendations
• 16% of apparel sites’ total revenue results from clicking recommendations
• 38% of apparel sites’ revenue results from recommendations

In addition to optimizing on-site search options, they suggest adding on-site recommendations.

Meanwhile ShopKeep POS has released an iPhone app which helps merchants by making real-time sales viewable through a mobile device. The app tracks previous day sales and metrics so that merchants can know in real time what products are selling, inventory rates and how to engage with consumers in-store.

“Each and every platform update we offer is directly tied to customer feedback,”said Jason Richelson, CEO and Founder ofShopKeep POS. “Keeping consistently up-to-date on store sales is critical to understanding business successes and disappointments. ShopKeep POS is the only iPad POS system that offers merchants the ability to manage their store from an iPhone or Android phone.”

Ike Escava, co-owner of The Bean, a popular three-store coffee shop chain in the East Village in NYC. “I love it!” Escava said. “ShopKeep POS keeps raising the bar for point-of-sale reporting. I can now see real time metrics on all three of my stores in one app with one click.”

Through the app merchants can monitor both sales and returns, see gross margins to track earnings each day and see multiple store locations via a single screen to track how stores are doing in different neighborhoods, cities or regions.

Alissa McCue

Alissa McCue

Alissa McCue has over 10 years of marketing and public relations experience working for top brands in retail and technology. As Senior Manager of Public Relations at ShopKeep, a leading iPad Point of Sale System, Alissa is focused on highlighting ShopKeep's major achievements and thought leadership in the POS and technology space for independent businesses.