Email Marketing Matters: Why Retailers Need to Think about Email
A great email marketing program can establish your brand, increase repeat business, drive revenue, and foster loyalty. Here are 5 things you need to know.
DetailsA great email marketing program can establish your brand, increase repeat business, drive revenue, and foster loyalty. Here are 5 things you need to know.
DetailsShopKeep announced it has appointed Todd Lasher to Vice President and General Manager of its Channel Business, representing an increased focus for the company on investing in partnerships.
DetailsPayment processor Global Payments Inc. and iPad point-of-sale (POS) provider ShopKeep POS announced a partnership on July 11 that would make ShopKeep POS products available to Global Payments’ U.S. merchants, a press release said.
“This relationship with Global Payments continues to build upon our promise to merchants to partner with the best service providers in the industry,” said Todd Lasher, vice president of ShopKeep POS, said in a statement.
For many years, established small businesses have managed to get by with emphasizing cash or paper checks as their preferred method of completing transactions. But that strategy will become increasingly difficult to support over the next 10 to 20 years, as the purchasing power of the millennial generation grows.
That’s because more than half of that generation (52 percent) almost never use checks as a payment method, according to some newly released data from WePay, a payments service provider founded in 2008 that aims to make it simpler for small businesses to accept credit card payments on mobile devices.
Approximately 64 percent of consumers of all ages write fewer than three checks per month now, preferring to handle financial transactions digitally or in other ways. That’s up substantially from 35 percent just three years ago.
What’s more, almost 70 percent of the consumers aged 18 to 34 will only shop at businesses that offer multiple payment methods, according to the WePay research.
These trends are in sharp contrast to what small businesses are doing: 72 percent of the owners surveyed by WePay prefer to accept cash or credit cards. So, there’s an obvious disconnect.
The data was gathered by WePay as part of a survey of 1,000 small-business owners and 2,000 consumers conducted by Ipsos and Harris Interactive.
Separate data released this week by one of the leading tablet point-of-sale (POS) technology solution providers, ShopKeep POS, also supports the notion that small-business owners can benefit from introducing digital payment options.
Same-store sales for small retailers and restaurants using the ShopKeep POS platform were up 17.4 percent year over year, based on an analysis completed in May 2013. One company, Sweethaus Cupcakes and Candy in Charlottesville, Va., recorded an astonishing 416 percent increase during that period.
Noted one of the store’s owners, Tara Koenig: “I started out selling cupcakes but now I have multiple streams to my business. I do deliveries, I visit public events with my cupcake trailer, I do weddings and have started selling candy and novelties. The nice thing about ShopKeep is that I can split each of these areas up in my BackOffice and keep regular track on how each area is doing.”
Is it time for your business to rethink it’s POS strategy? If so, you might want to check out the Death to the Cash Register promotion currently being run by PayPal.
Profits at a Charlottesville cupcake shop are up 400 percent with the help of an iPad program.
Sweet Haus is a paperless business thanks to ShopKeep POS – or point of sale. The 2-year-old business has used the program since it opened.
Owner Tara Koenig says it allows her to analyze sales and make business decisions quickly, so she can focus on making and marketing her cupcakes.
“I check general sales reporting at least a couple times a day but then I’m able to check things like product mix, how certain departments of our business are doing,” said Koenig. “So it lets me analyze how things are going and make business decisions very quickly, change things up if they’re not working or if I see that something is working, refocus more money or attention on that category.”
Koenig says she chose the program based on its low start-up cost – just the cost of the iPad and $50 a month for the program.
To learn more about ShopKeep POS, click here.
ShopKeep POS announced same-store sales for its merchants during May 2013 have increased by an average of 17.4% over May 2012.
DetailsTara and Billy Koenig of Sweethaus Cupcakes and Candy share the story of how they achieved a massive 416% annual growth in their business.
DetailsSparky’s Balloons brings cheer to the streets, parties, and street parties of San Francisco and the whole Bay Area. We picked the brains of co-founder, Sal to find out his tips and tricks for staying ahead of the game.
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