Profits at a Charlottesville cupcake shop are up 400 percent with the help of an iPad program.

Sweet Haus is a paperless business thanks to ShopKeep POS – or point of sale. The 2-year-old business has used the program since it opened.

Owner Tara Koenig says it allows her to analyze sales and make business decisions quickly, so she can focus on making and marketing her cupcakes.

“I check general sales reporting at least a couple times a day but then I’m able to check things like product mix, how certain departments of our business are doing,” said Koenig. “So it lets me analyze how things are going and make business decisions very quickly, change things up if they’re not working or if I see that something is working, refocus more money or attention on that category.”

Koenig says she chose the program based on its low start-up cost – just the cost of the iPad and $50 a month for the program.

To learn more about ShopKeep POS, click here.