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Repeat customers are absolutely vital to the survival of most small retail operations. It costs you a fraction as much to retain a customer as it does to attract a new one. In addition, you can foster a relationship where the customer values your advise and expertise. Then, they are more likely to recommend your business to friends which is the best way to increase sales.
One of the ways that ShopKeep.com helps retailers to generate customer loyalty is with our Rewards Program.
The Rewards Program is easy to set up and use. First, you choose your settings in the BackOffice by setting a percentage of each sale to apply towards rewards and then a voucher amount. At the Greene Grape, the voucher amount is set to $20.
Second, you collect customer information at the register and explain the Rewards Program.
Third, the customer sees what they have saved on their receipt after each purchase. If your customers ARE NOT in the program, they see what they “Could have earned” and are more inclined to join
Fourth, when a customer earns the value of their rewards voucher you send them a physical voucher to bring in to your store and redeem. Greene Grape uses www.Click2Mail.com to mail physical rewards vouchers and sees over 90% of vouchers brought back to the store! When the customers come back to the store they are more likely to buy more wine because they earn more rewards and they are already in a familiar environment.
If you have more questions about our Rewards Program, our retail management solutions or anything else, please email [email protected]
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